The $3.2Bn Bharat Opportunity: How Tier 2+ Cities Are Driving India’s Interactive Media Boom

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India’s ~700 million smartphone users are driving a digital revolution. Thanks to affordable smartphones and low data tariffs, these users are leading the expansion of a USD 440 mn interactive media market in FY2025 that’s growing at a whopping ~45% CAGR till FY2030. 

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